Cover only hair! Arianda rocks a new selfie
Because of celebrities and their trendsetting ways, we have many beauty CEOs among us. You’ve got to admire them. Hailey Bieber is the CEO of the no makeup makeup look, Bella Hadid is the CEO of the sharp eyeliner flick, and Dua Lipa is the CEO of fluffy soap brows.
And, yes, if all of these beauty trends have one thing in common, it’s that they all went viral thanks to TikTok. What would we do if it didn’t exist?

Let me take you back to the days of Twitter and Instagram, when Ariana Grande was crowned the CEO QUEEN of snatched hair looks. She really does rock a super-slick, half-up, half-down ‘do, whether it’s the sleek half-up, half-down ‘do or the sky-high ponytail (almost headache-inducing)ю
We’ve seen the singer sport said looks for over a decade now, so much so that snatched hair has become her trademark, and while we’ve seen sky-high ponytails aplenty, it never gets old.

See her most recent snatched look below:
As far as snatched hair goes (sorry, I’ll refrain from using the word snatched from now on), this one takes the cake — not a single strand is out of place! Plus, the genius behind the style, Josh Liu, has kept Ari’s middle part, which gives a very modern, up-to-date finish. *Chef’s kiss*.
Fans praised Ari’s appearance in the comments (there are heart eye emojis aplenty), but it was something else that got fans going… shall we say, crazy.
«60 SHADES,» one fan wrote.

Another was added: «60 different shades? That is a fire «.
«SIXTY SHADES???? QUEEN,» someone else said.
«screaming crying throwing up,» said another.
Ari herself commented, «:’)» in response to all the love.

If you’re still confused after all of that, let me explain. The image was provided to us as a campaign image by the r.e.m. beauty Instagram account (which is Ari’s beauty brand, FYI).
The new «60 shades of our skincare-infused, multi-tasking #sweetener concealer, supercharged with proprietary r.e.m. hydrasmooth essence for clinically proven results…» were announced in the caption.
Gahhhhh! Set your alarms for the 28th, because we predict this will sell out quickly.