In a new campaign introducing her as the face of J’Adore, Rihanna is a golden goddess
The singer will now represent the Christian Dior fragrance in place of Charlize Theron. A new Dior queen has arrived in town!
On Sunday, September 1, a new short film featuring Rihanna, 36, as the face of Dior’s J’Adore Fragrance was published. This marks the beginning of a new chapter for the fashion house, as the singer takes over for longtime muse Charlize Theron.
According to a press release obtained by Vogue, the stunning campaign, which was directed by Steven Klein, tells the story of a «metamorphosis and a coronation, a fusional encounter between a pop idol and a legendary perfume» and features Rihanna strolling the halls of the famous Palace of Versailles in France.
When Rihanna initially appears in the movie, her 2016 song «Love on the Brain» is playing. She is dressed in a black belted jacket, pencil skirt, gloves, and a cap from Dior’s Fall/Winter 2023 collection, which she previously wore to the Dior Haute Couture presentation in January during Paris Fashion Week.
The vocalist of the song «Diamonds» walks through the palace’s gilded gates wearing black sunglasses and a choker necklace made of diamonds. She enters an opulent chamber, tosses her Lady Dior purse on a chair, and opens a safe to retrieve a bottle of J’Adore perfume.
Next, Rihanna dons an embroidered gold corseted gown paired with a sheer cloak and a pearl necklace. The Grammy winner, her blonde hair streaming behind her, catwalks along the castle hallway in.
